Guardian Digital Retail Experience

With the opening of Guardian's largest outlet in Mid Valley, Kuala Lumpur, Carbon was commissioned to digitalize the space with an immersive brand experience.

The visuals sprang to life throughout the storefront, within the store itself and in a dedicated hologram section.


Storefront



Wallbay Panels (In-Store)



Holograms (In-Store)


Credits

Client: DFI Retail Group
Art Direction: Ahmad, Charles, Kyle
Animation: Amsyar, Charles, Joel, Poy
Production: Carbon TV Pte Ltd

Special Thanks to: Charmaine, Scott


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