Foodpanda X PandaPro HK TVC
Concept
​​​Foodpanda is preparing to celebrate the 2nd anniversary of PandaPro with a Tier-2 campaign, aiming to boost the conversion rate of existing food users into PandaPro members.
The objective is to entice frequent Foodpanda users to join the PandaPro membership program.

We showcase Pau-pau enjoying leisurely moments in various iconic locations across Hong Kong. Similarly, experiencing the benefits of using PandaPro can be as relaxing and effortless as Pau-pau's laid-back demeanor.
Styleframes
(Part 1) Pau-pau & his environment in a glance
(Part 2) End frame with tagline
Storyboard
Shot Lineup
Credits
Production & Execution: Carbon TV Pte Ltd
Creative Director: Stratos Efstathiou
Business Director: Angie Akaraskul
Project Manager: Avery Liu, Maisarah Sairon
Concept & Storyboards: Poy Chin Tong (DINPURU tv)
Lead Designer: Poy Chin Tong (DINPURU tv)
3D Design & Animation: Poy Chin Tong (DINPURU tv), Jeslyn Khoo, Charles Cheong, Amsyar Ali
Online Editor: Poy Chin Tong (DINPURU tv)
Music & Sound Design: John Chow
Special Thanks: Kyle Nai, Sara Sim, Joel Koh(minkey.tv)

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